Media Kit

Our Story

Dara Zycherman was one of those kids who loved to ask “why?” As an adult, she hasn’t stopped.

Throughout her career, Dara has examined modern society to ask why human life was structured the way it was and whether there were sustainable solutions to the waste she witnessed.

This led Dara to an interest in land use and environmentalism and later to a focus on how lifestyle changes can impact the world on a larger scale. She served as a director at the U.S. Green Building Council (USGBC) in Washington, D.C. for 12 years where she was instrumental in the launch of LEED for Neighborhood Development (a green building certification focused on sustainable land use) and educational and informational resources for all the LEED programs.

While at USGBC, her views on environmentalism and sustainable living shifted from a systemic viewpoint to an individual approach. She’d been contemplating how she could encourage lifestyle changes and mindset shifts that would make individuals’ lives simpler, richer, and more environmentally conscious.

That’s why she started Less Equals More. Dara’s mission is to help individuals, families, and small businesses focus on what’s important in their lives by bringing space and order to their physical world and thus reduce material use. She’ll work with you to develop and create habits that help you reduce “stuff” and ease your daily life. Simply put, she provides an outside perspective that helps transform clients’ lives and achieve a simpler, less chaotic existence. A life that underscores meaning over materialism.

Dara takes a holistic approach to helping her clients create sustainable lifestyle changes. Less Equals More uses a variety of approaches tailored to fit an individual client’s needs. These may involve:

Mindset shifting
Creating new processes to run your home
Tailored organizing solutions
Downsizing possessions
Personal finance review
Sustainable and zero waste practices

Why Dara

Dara works with clients nationwide to align their homes and lifestyles with their goals, priorities, and values by creating systems that work for the client and are easy to continue using. Through her work at the U.S. Green Building Council, Dara developed a focus on systemic environmental sustainability and cultivated her project management and education resource development skills. She embraces those skills to bring greater ease and simplicity to her clients’ lives.

Dara is available for Speaking and Workshops.

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Our Process

Less Equals More is a one stop shop for all your organizing and downsizing needs. Through the lens of mindfulness, Dara begins the relationship with her clients through a 1/2 hour free in-home initial consultation. Here, she learns about the client’s problems and goals, walking them through her Steps to Simplicity process.